Key accomplishments

  1. User Research: Conducted comprehensive user research to understand the target audience’s pain points, preferences, and behaviors. It included surveys, interviews, and usability testing to gather qualitative and quantitative data.
  2.  User Personas and Journey Mapping: Developed detailed user personas and journey maps to empathize with users and identify key touchpoints where improvements were needed.
  3. Wireframing and Prototyping: Created wireframes and interactive prototypes to visualize the new user interface design and test usability concepts early in the design process. It allowed for iterative improvements based on user feedback.
  4. Visual Design: Implemented a modern and intuitive visual design language consistent with the brand identity, focusing on clarity, simplicity, and accessibility. It involved creating a cohesive color scheme, typography, iconography, and layout.
  5. Collaboration and Iteration: I Collaborated closely with cross-functional teams including product managers, developers, and stakeholders to align on goals and iterate on design solutions based on feedback and technical constraints.
  6. Usability Testing and Iteration: I conducted usability testing sessions with real users to validate design decisions and identify areas for further improvement. Based on user feedback, I iterated on the design to ensure a seamless and intuitive user experience.
  7. Implementation Support: I worked closely with developers during the implementation phase to ensure the fidelity of the design was maintained, and any design-related issues were addressed promptly.
  8. Performance Monitoring: After the redesigned application launched, the UI/UX design team continuously monitored key performance indicators (KPIs) such as user engagement, retention, and task completion rates to assess the impact of the changes and identify opportunities for optimization.

Role 1
User experience ux designer developer
Role 2
Digital marketing
Unspecified
Any
Lead
United States
Any
NA
Remote
$125,000.00 / Annual

Education

  • June 22 1992 - March 24 1996
    Far Eastern University, Philippines

    BS in Fine Arts

    I have passed my bachelors degree in Fine Arts major in Advertising


Expertise

Prototyping
100
Wireframing
100
User Flows
100
Mock-up
100
Visual Design
100
Adobe Creative Suites
100
Agile Methodologies
100
Information Architecture
100
Collaboration
100
Communication and presentation
100
Website Design & Development
100
Architectural Sitemap
100
User-centered design
100
e-Commerce
100
Style Guide and pattern library
100
A/B Testing
100
Usability Testing
100
HTML & CSS
100
Branding
100
Typography & Iconography
100
Offset & Digital Graphic Printing
100
Animation/Motion Graphics
100
Photography
100

Languages

English, Tagalog