Key accomplishments
17 years of experience in Marketing, Communication, Graphic Design and Creative fields across the United States, Mexico, Asia, and Europe.
I hold an M.S. in Global Marketing Direction and Management, a B.A. in Communication and Graphic Design, and an Ed.S. in Neuro-marketing. My academic background, coupled with my multitasking, creative, and polymath nature, an Advanced C1 level of English proficiency, my Native Spanish and basic French, and certifications in HR, Community Management, PR, Leadership, Agile Methods, Finances, and critical decision-making at the executive level, has honed my expertise in customer engagement and strategic marketing.
In my career, I have held roles such as Chief Marketing Officer, Marketing, Art, Brand and Creative Director, also senior roles in Graphic Design and Communicator, demonstrating my versatility and adaptability. I specialize in Digital Marketing, B2B/B2C, Graphic Design, Brand Development, and Social Media Management, with proficiency in tools like AI, automation, HubSpot, Zoho, Mailchimp, Salesforce, Adobe Creative Suite, Figma and more.
My experience boasts successful collaborations with global giants such as PayPal, Xoom, Simplenight, Coca-Cola Zero, Colgate, Tigo, Claro, PlayStation, Kelloggās, and more, where I consistently delivered high-quality content across multiple platforms.
What sets me apart is my innovative problem-solving ability, leadership skills, my orientation to details, analytic mindset, creativity and a keen eye for uncovering unique opportunities. My negotiation skills and commitment to fostering creative environments have consistently driven tangible business results.
For a detailed overview of my work, please visit my website at https://www.mccreativeservices.com and connect with me on LinkedIn at https://www.linkedin.com/in/macastaneda/.
In summary, my expertise spans the following areas, each of which I am ready to contribute to your organization:
MARKETING
* Strategic Planning
* Social Media Management
* Copywriting
* Digital Marketing
* Paid Advertising
* Pay Per Click Advertising
* Email Marketing
* Traditional Marketing
* Market research
* Search Engine Optimization (SEO)
* Search Engine Marketing (SEM)
* Analytics
* Content Strategy and Creation
* Branding and Positioning
* Marketing Automation
* Event Marketing
* Public Relations
* Influencer Marketing
* Go To Market (GTM) Strategies
* And More.
DESIGN
* Creativity
* 2D and 3D animations
* 2D and 3D illustration
* Brand Design
* Corporate Design
* Web design
* UX/UI Design (Research, Design and Prototyping)
* Presentation Design
* Print Design
* Digital Design
* Video Design (Production and Post Production)
* Social media (Strategy, Content, Images, and Videos)
* And more.
Education
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January 16 2014 - December 17 2014
Universidad Rafael LandĆvar
Masterās Degree in Marketing Management
Masterās Degree in Marketing Management, Marketing/Gestión de marketing, general Titulación: Overall Result (GPA) 95 / Magna Cum Laude
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January 24 2014 - December 22 2014
Mens Venilia
Specialization: Neuro-marketing and Persuasive Language
Specialization: Neuro-marketing and Persuasive Language, MarketingSpecialization: Neuro-marketing and Persuasive Language Titulación: Overall Result (GPA) 98
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January 16 2006 - December 16 2011
Universidad Galileo
Bachelorās Degree in Communication and Graphic Design
Bachelorās Degree in Communication and Graphic Design, Comunicación, publicidad, mercadeo y DiseƱo GrĆ”fico Titulación: Overall Result (GPA) 96 / Magna Cum Laude
Experience
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September 17 2023 - February 20 2024
Heartland Farms (Five Star Home Foods llc)
Marketing and Design Specialist
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May 1 2023 - September 16 2023
LLC Lawton Lighthouse, LLC
CHIEF MARKETING OFFICER (CMO)
- September 4 2022 - January 28 2023
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June 16 2015 - April 24 2022
PayPal
MARKETING AND ART DIRECTOR
Portfolio
Languages
Honors & awards
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2017
Marketing Greatness Award
A milestone achievement in my journey ā the distinguished Marketing Greatness Award, bestowed upon Xoom Corporation, a PayPal Service. This accolade underscores the collective dedication, innovative strategies, and relentless pursuit of excellence that define our marketing endeavors. The Marketing Greatness Award is a testament to our commitment to delivering exceptional value and impact to our audience. Our journey at Xoom Corporation, now a part of the PayPal family, has been marked by a steadfast commitment to innovation, customer-centricity, and results-driven marketing. This award speaks to the strategic vision, collaborative efforts, and the ability to engage and resonate with audiences profoundly. Our initiatives have transcended traditional boundaries, embracing creativity, data-driven insights, and a profound understanding of market dynamics. This award reminds us of our role in shaping narratives that captivate, connect, and drive meaningful results. As I reflect on this achievement, I am reminded of the unwavering dedication of our team. We have transformed challenges into opportunities and visions into impactful campaigns that leave a lasting impression. The Marketing Greatness Award reflects our shared commitment to innovation, excellence, and the power of effective marketing. It motivates us to continue pushing boundaries, fostering collaborations, and driving forward the legacy of Xoom Corporation within the PayPal ecosystem. This award serves as a reminder that our efforts elevate brands and shape the industry landscape. I am honored to be a part of a team that embodies greatness and consistently raises the bar for marketing excellence.
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2017
Telly Award
A significant achievement in my journey ā the prestigious Telly Award, a tribute to the outstanding advertising campaign and successful rebranding of the Xoom Corporation, a PayPal Service. This achievement underscores the collective efforts of a dedicated team and marks a milestone in our pursuit of excellence. The Telly Award acknowledges the strategic and creative vision behind the advertising campaign and recognizes the power of effective rebranding to resonate with audiences. The advertising campaign was a testament to innovative thinking, strategic execution, and the ability to capture the brand\'s essence. This achievement is a testament to the power of collaboration and the impact of compelling storytelling on consumer engagement. The brand rebranding, a pivotal endeavor, exemplifies the transformative journey of Xoom Corporation under the PayPal umbrella. The success of this initiative reflects our commitment to keeping the brand aligned with evolving market trends and customer expectations. Reflecting on this achievement, I am reminded of the dedicated individuals who contributed to this accomplishment. Their creativity, passion, and collective expertise were pivotal in turning ideas into reality. The Telly Award is not just an accolade; it symbolizes the culmination of hard work, strategic thinking, and effective execution. It strengthens my resolve to continue pushing boundaries, crafting captivating narratives, and delivering lasting results. I am honored to be a part of a team that values innovation, creativity, and effective branding strategies. This award reinforces our commitment to excellence and inspires us to continue creating campaigns that leave a lasting impression.
